Answer:
Infiltration marketing.
Explanation:
Infiltration marketing occurs when the same business that sales products contributes to blogs and social networking sites as if they were ordinary people in order to praise their products. Just like the exercise describes, Jen and her husband are selling handmade soaps. They try to advertise and show this in the web and the husband (this is where the infiltration occurs) praises her products using a fake identity on various online forums.
