___________ is an analytic approach that helps the firm decide which segments to address by determining how attractive the segment is for the firm and whether the firm has the business strengths to win in the segment.

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18-02-2020
Business

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___________ is an analytic approach that helps the firm decide which segments to address by determining how attractive the segment is for the firm and whether the firm has the business strengths to win in the segment.

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osondumartins osondumartins · Answer 1 · 2020-02-18T05:15:53+01:00

Answer:MULTIFACTOR MATRIX

Explanation:MULTIFACTOR MATRIX is a technique applied by brand marketers or product management teams to decide which products to add to their portfolio of products and to which market segment are they going to gain a good and available market that will enable them enjoy good market strength, penetration and competitive advantage. This technique is of great use in modern times as businesses try to diversity into new products and markets.