deartslmr509120 deartslmr509120

18-11-2020
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enthnocentrism as a barrier in cross-cultural communication

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rodena2000 rodena2000

19-11-2020

The third barrier to effective intercultural communication is ethnocentrism, or negatively judging aspects of another culture by the standards of one's own culture. To be ethnocentric is to believe in the superiority of one's own culture.

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