Question 19 of 20
Janisa is the owner of Bella's Beauty Products. Her company makes and sells
soaps and lotions. Because there are so many beauty product companies in
her city, sales have slowed recently. What should she focus on at this stage of
her business?
A. Raising prices
B. Spending more money on television advertisements
C. Defending market share with product differentiation
O O
D. Spending more money on updated packaging