When firms in b2c markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of _____ segmentation.
a. interest-based
b. psychographic
c. user-defined
d. demographic?
When firms in b2c markets divide up the potential market according to values, attitudes, and lifestyles, they are making use of psychographic segmentation, meaning that the correct answer is B. Psychographic.
